Customer Value, Shareholder Wealth, Community Wellbeing was written in 2015-16 and was published in 2017 by Palgrave Macmillan,
which is now part of Springer.
Its purpose was to present some of the initial thinking that developed into The BASOS Initiative, and to describe how this was applied in several companies based in Australia, the US, and the UK.
Click here to download a Summary of Core Ideas.
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