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Henry Mintzberg once described successful senior executives as
holistic thinkers constantly relying on hunches to cope with
problems far too complex for rational analysis. He concluded
that
… organisational effectiveness does not lie in that
narrow-minded concept called ‘rationality’; it lies in a blend of
clear-headed logic and powerful intuition.
Professor Fred Mendelsohn made a similar observation in
1999.
In science, you must have disciplined and accurate
observation of data and the observations and tools that you use
must be of impeccable quality. But the data you get out and the
direction you take, involve intuitive leaps and creative
thinking.
In 1997, KBA introduced the term Hybrid Thinking to describe the
process we developed to integrate creative thinking with logical
analysis in a business context.
Hybrid Thinking is the process by which an idea, accessed
through either an intuitive insight or some other mental process,
is firstly given form as a potential customer value proposition,
then refined by testing its customer value creation potential, and
finally developed into a potentially higher value strategy and
evaluated in terms of shareholder wealth creation potential. It is
a higher order thinking process that draws on both creative and
analytical modes of thought. It has three distinct stages: creative
thinking, formative thinking and analytical thinking.
KBA helps its clients develop a Hybrid Thinking capability
and then employ it effectively in ongoing strategy
development.
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